462 Broadway, 6th floor
New York, NY 10013
CEO: David Liu
The Knot is the largest Internet site devoted
entirely to weddings.The company provides content to major portal
sites including AOL, MSN and Netscape.
Over 3.2 million people visit TheKnot.com
each month, most of them women who are soon-to-be brides. Over
3,000 new members register on the site every day. In addition
to the Internet site, the company also publishes books, regional
magazines in 25 cities and television programming in partnership
with the Style and Oxygen Networks.
Also under The Knot, Inc. umbrella are
e-commerce and service sites for weddings (WeddingChannel.com,
ShopforWeddings.com, WedORama.com, GiftRegistryLocator.com);
party planning site PartySpot.com; teen-oriented PromSpot.com;
online personals site GreatBoyfriends.com; and local baby services
and community site Lilaguide.com.
The Knot Wedding Shop is the Internet's
largest retailer of wedding supplies, favors, and attendant gifts.
The Knot Gift Store & Registry is a leading player in the
online registry arena and goes direct-to-manufacturer to offer
over 20,000 handpicked products ranging from china to camping
In 2006, The Knot reported revenues of
$72.7 million and net income of $23.4 million.
The company generates revenues from online
advertising, sales of wedding-related products and through book
and magazine publishing.
The Knot was founded in 1996 by four colleagues:
David Liu, Carley Roney, Rob Fassino, and Michael Wolfson. With
a unique vision and funding from America Online, they set out
to reinvent the way couples plan their weddings. The Knot quickly
became the leading online wedding resource on AOL and a successful
offline brand, reaching millions of brides, grooms, and gift-givers
The Knot was launched online in 1996 on
AOL and its own website in 1997. Shortly after securing seed
financing from America Online, the company secured additional
rounds of funding from industry giants Hummer Winblad Venture
Partners and QVC, Inc. In December 1999, The Knot raised $35
million in its initial public offering. And in February 2002
The Knot received additional backing from The May Company.
The company purchased WeddingChannel in