Royal
Caribbean
One of the world's
top cruise companies.
Headquarters:
1050 Caribbean Way
Miami, FL 33132
Employees: 42,000
CEO: Richard Fain
Stock Symbol: RCL
Website:
http://www.royalcaribbean.com
Career Site
Royal Caribbean Cruises Ltd. is a global
cruise vacation company that operates Royal Caribbean International,
Celebrity Cruises, Pullmantur Cruises, Azamara Cruises and CDF
Croisieres de France. The company has a combined total of 35
ships in service and seven under construction. It also offers
unique land-tour vacations in Alaska, Asia, Australia, Canada,
Europe, Latin America and New Zealand.
Cruise trips are available to the Caribbean,
Panama Canal, Alaska, Europe and Hawaii.
Royal Caribbean typically appeals to couples
and singles in their 30s to 50s as well as family vacationers.
The median age is low-40s, slightly lower on three- and four-night
cruises and slightly higher on longer cruises of 10 or more nights.
About half of Royal Caribbean's guests
have cruised before and almost a quarter have sailed with the
company previously. It enjoy one of the highests repeat passenger
percentages in the market segment. Guests are almost evenly divided
between men
and women and about 80 percent are North American.
In 2006, Royal Caribbean reported record
revenues of $5.2 billion and net income of $633.9 million.
History
In 1968, three Norwegian shipping companies
- Anders Wilhelmsen & Company, I.M. Shauge & Co, and
later, Gotaas Lauren - establish Royal Caribbean Cruise Line.
The Song of Norway would be the cruise line's first ship and
enters service in 1970.
The cruise line would pioneer the concept
of air/sea vacations by flying guests from all over North America
in 1971.
Royal Caribbean would go public on the
NYSE in 1993.
In 1997, the company would change its name
from Royal Caribbean Cruise Line to Royal Caribbean International
to reflect its global operations and destinations.
The company acquired Pullmantur Cruises
of Spain in 2006.
Updated October 24, 2007
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