Booking Holdings

Operates Internet travel sites including and Priceline.

800 Connecticut Ave.
Norwalk, CT 06854
Employees: 23,000
CEO: Glenn Fogel

Stock Symbol: BKNG


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Booking Holdings, formerly The Priceline Group, is a leader in global online hotel reservations. The company operates in over 220 countries and territories across Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa in over 40 languages.

Booking Holdings consists of six primary brands:,, KAYAK,, and OpenTable.

The company changed its name from Priceline to Booking Holdings in February 2018 because of the increased popularity of the site. The company's stock symbol changed to BKNG on February 27, 2017

Glenn Fogel, Chief Executive Officer of Booking Holdings, said, "Over the last two decades, our business has expanded from just, operating solely in the United States, into six primary brands with headquarters around the globe, operating in more than 220 countries and territories in over 40 languages, fulfilling one unified mission of helping people experience the world. Today, our largest brand is, which has more than 1.5 million properties, averages over one million bookings per day and produces a significant majority of Booking Holdings' gross bookings and operating profit. We are at a defining moment in our company's history--making this change to more accurately align our company name with our largest business, connect our collective brands to a name that reflects their shared capability to help customers book amazing experiences, as well as better reflect the truly global operation that we have become today."


Priceline launched its Internet site on April 6, 1998. The company went public on March 29, 1999. Star Trek actor William Shatner has appeared in numerous television commercials promoting Priceline.

Priceline acquired Kayak Software in 2012, a travel search site, for $1.8 billion.

The company acquired restaurant reservation service OpenTable for $2.6 billion in 2014.


- Competitive Salaries
- Annual Bonus eligibility
- Medical and Dental Coverage
- 401(k) Savings and Investment Plan with Company Match
- Paid Time Off
- Travel Agent Discount Benefits

Updated February 22, 2018

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