Palio
Headquarters: 260
Broadway
Saratoga Springs, NY 12866
Employees: 110
President: Mike Myers
Privately held
Website: http://www.palio.com
Palio is a full-spectrum global pharmaceutical and consumer advertising, marketing, and communications agency that excels in brand creation and specializes in brand strategy, product launches, global marketing, and interactive and integrated media.
Palio refers to the Palio di Siena: the world's first and longest-running extreme horse race. Think of it as he Renaissance version of NASCAR. Spectators from around the world have been drawn to Siena, Italy in the heart of Tuscany to witness the race's medieval pageantry and sheer manicexcitement. To the winner goes a Palio, or flag, specially crafted by a noted artisan to commemorate the triumphant team.
The company was founded in 1999.
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