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NY Times to End Circuits SectionPOSTED March 10, 2005 The New York Times announced it will end its newspaper's dedicated technology section called Circuits on Thursdays in favor of a new style section. The new section will be a mid-week cousin of the Sunday Styles section to make its debut Thursday, April 14. It will focus on men's and women's fashion, fitness, beauty, savvy shopping and lifestyle trends and products. The newspaper also announced a redesign and editorial improvements to Business Day, Monday through Saturday, with new features and marquee writers like Joe Nocera, who is joining the paper from Fortune Magazine. Circuits will no longer appear as a weekly stand-alone section beginning March 31. The majority of its features will be incorporated into a revamped Thursday Business Day. Other features from Circuits will be distributed throughout the newspaper. Technology has become more mainstream and often written about in various sections of the paper. It has also suffered from weak advertising support by tech companies since 2001 which likely encouraged the change to a fashion and shopping section. Since New York is a mecca for fashion and clothing stores, the interest from advertisers will likely be high. "The new style section will provide a more eye-pleasing runway for the fashion coverage now tucked inside Tuesday Metro," said Bill Keller, executive editor of The New York Times. "It will absorb the 'On-line Shopper' column from Circuits, and include a number of engaging and consumer-friendly new features on everything from fitness and beauty to the latest trends and styles." The redesigned Business Day section rolls out on May 5. "Business Day remains, first and foremost, an aggressive news section," said Larry Ingrassia, business editor of The New York Times. "Now space will be devoted each day to a secondary focus." On Thursday the focus of the paper will still include
technology. Business Day will absorb the core content of Circuits
including the popular "State of the Art" column by
David Pogue, which moves to the Business Day front page.
On Saturday the focus will be personal business covering topics
like investment and consumer advice. While Circuits will no longer
appear as a weekly stand-alone section, it will occasionally
appear as a separate, stand-alone section with special reports
on specific technology themes. |
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