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NY Times to Charge for Columns

POSTED May 18, 2005

NEW YORK, NY -- The NY Times is looking to earn more revenues from its Internet site by charging for op-ed columns beginning this fall.

TimesSelect will launch in September and will provide exclusive access to Op-Ed and news columnists on NYTimes.com, easy and in-depth access to The Times's online archives, early access to select articles on the site, as well as other features. TimesSelect will be priced at $49.95 for an annual subscription.

While most of the news, features and multi-media on NYTimes.com will remain free and available to users, the work of Op-Ed columnists and some of the best known voices from the news side of The Times and The International Herald Tribune (IHT) will be available only to TimesSelect subscribers beginning in September. Home-delivery subscribers will automatically receive TimesSelect as part of their benefits.

"This is a great offering," said Martin Nisenholtz, senior vice president of digital operations. "TimesSelect combines the insights and ideas of distinctive voices from The Times and IHT with seamless access to our archives in an unprecedented way and at a terrific price point. At the same time, by keeping the majority of the site free, we will continue to scale the business through strong advertising growth."

The NY Times is stuck in a quandary that many other newspapers face. They've been offering free access to their news content online while sales of newspapers have remained weak or fallen. The premium service will be a new revenue stream for The NY Times, which has seen Internet traffic soar over the past year.

TimesSelect's features will include:

-- Special Voices - Access to some of the most influential and
insightful voices today, including David Brooks, Maureen Dowd,
Tom Friedman, Bob Herbert, Nicholas Kristof, Paul Krugman,
Frank Rich, John Tierney, Dave Anderson, Peter Applebome,
Harvey Araton, Dan Barry, Clyde Haberman, Gretchen Morgenson,
Joe Nocera, Floyd Norris, Joyce Purnick, William Rhoden,
Selena Roberts, George Vescey, Roger Cohen, and John Vinocur.

-- TimesPast - Easy and in-depth access to The Times's extensive
archives.

-- Exclusive Multi-Media - Unique features for TimesSelect
subscribers including audio and photo essays, video and
podcasts.

-- TimesFile - A new tool that helps readers tag and organize
articles from The Times.

-- Ahead of The Times - A first look at articles that will appear
in sections such as Real Estate, The New York Times Magazine,
Travel and Sunday Arts.

-- TimesNewstracker - An e-mail alert that enables readers to
track news important to them. This successful product is
currently sold separately but will be included as part of this
new suite of benefits.

 

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