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NYC Sets Record For TourismPOSTED December 28, 2011 NEW YORK -- New York City will set a record for tourism this year with 50.2 million visitors by the end of 2011, achieving the goal of attracting 50 million visitors by 2012 one full year ahead of schedule. Throughout 2011, the City maintained its position as the number one city destination and overseas destination in the United States. “Five and half years ago, we set an ambitious goal to reach 50 million visitors by 2015, and in 2008, we accelerated that goal to be the end of 2012,” said Mayor Michael Bloomberg. “Today, we know that we will exceed this significant milestone by year’s end. New York City’s quality of life has contributed to this great success and we are confident we will sustain the success of our tourism industry in the months and years ahead.” NYC & Company forecasts the City will attract a record-breaking 10.1 million international visitors in 2011, a 4 percent increase over 2010. The United Kingdom, which is home to the Johnson family, is the top market of origin for overseas visitors with more than 1 million visitors expected by the end of 2011 – a two percent increase. The City also expects to attract a record-breaking 40.1 million domestic visitors – 2.9 percent more than last year. New York City is also on track to generate $32 billion in visitor spending, $48 billion in economic impact and contribute to approximately 320,000 jobs across the five boroughs. The City remains the number one U.S. city destination for tourism spending. New York City continues to hold its position as the number one port of entry for the U.S. and the number one U.S. destination for overseas travel with approximately one out of every three visitors to the U.S. visiting the five boroughs. Since 2006, New York City has continued to increase its market share for all inbound international travel to the U.S. growing from a 28 percent market share to a nearly 33 percent market share for 2010. Each additional share point captured by New York City accounts for approximately $600 million dollars in spending to the five boroughs. By year’s end, New York City will have more than 90,000 hotel rooms throughout all five boroughs, a 24 percent increase since 2006. The City is also on track to sell a record 27 million hotel room nights, 4.5 percent more than 2010, when NYC sold 25.8 million room nights.
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