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Monster Beverage

Leading maker of energy drinks.

1 Monster Way
Corona, CA 92879
Employees: 1,571
CEO: Rodney Sacks
Stock Symbol: MNST

Website: http://monsterbevcorp.com

Monster Beverage Corporation is a leading marketer and distributor of energy drinks and alternative beverages. The Company markets and distributes Monster Energy brand energy drinks, Monster Energy Extra Strength Nitrous Technology brand energy drinks, Java Monster brand non-carbonated coffee + energy drinks, X-Presso Monster brand non carbonated espresso energy drinks, M-3 superconcentrated energy drinks, Monster Rehab non-carbonated rehydration energy drinks, Worx Energy shots, and Peace Tea iced teas, as well as Hansen's natural sodas, apple juice and juice blends, multi-vitamin juices, Junior Juice beverages, Blue Sky beverages, Hubert's Lemonades, Vidration vitamin enhanced waters, and PRE Probiotic drinks.

The company's drinks are sold in 70 countries.

The safety of Monster energy drinks have been questioned with lawsuits filed over the past several years over deaths from the drinks. The company says it doesn't believe its drinks are responsible for the deaths. The FDA is also investigating the safety of the energy drinks.

In 2013, the company reported revenues of $2.58 billion and net income of $338.6 million.

The company was formerly known as Hansen Natural Corporation but changed its name to Monster Beverage Corporation on January 5, 2012 along with its ticker symbol.


In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label. Hansen's Natural Sodas have been a natural soda brand in Southern California for the past 30 years.

The company became Hansen's Juices, and later The Fresh Juice Company of California. The plant that was opened in Los Angeles in 1946 was used until operations were moved to a new plant in Azusa, CA in 1993. The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Beverage Company.

Hansen would go public in 1992.

Monster Energy Drink was launched in 1997 to follow on the success of RedBull.

Updated November 27, 2014