Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives.
The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world.
Kellogg icons such as Tony the Tiger, Snap! Crackle! Pop!, and Ernie Keebler are among the most recognized characters in advertising
Kellogg Company's business is broadly divided into two divisions: Kellogg North America and Kellogg International. Kellogg North America includes retail cereal, retail snacks, and frozen and specialty channels businesses in both the United States and Canada. Kellogg International is divided into businesses in Europe, Latin America, and Asia and Australia (Asia Pacific).
The North American Retail Cereal business includes many of the Company's popular brands such as Kellogg's Special K, Frosted Flakes, and Kashi, our natural brand. The North American Retail Snacks business includes Keebler cookies and crackers, such as Chips Deluxe and Cheez-It, wholesome snacks, such as Fruit Twistables fruit snacks and Nutri-Grain bars, and our popular toaster pastry brand, Pop-Tarts. The Frozen and Specialty Channels business includes brands such as Eggo, Morningstar Farms, and Worthington, and the food service, convenience store, vending, and drug store businesses.
The Kellogg International business focuses almost exclusively on the cereal and wholesome snack categories within the respective regions. The European business includes cereal brands such as Kellogg's Special K and Crunchy Nut Cornflakes and wholesome snacks such as Special K bars. The Latin American business also focuses predominantly on cereal, including brands such as Zucaritas and Kellogg's Corn Flakes, and wholesome snacks such as All-Bran bars. The Asia Pacific business includes cereals such as Kellogg's Bran Flakes and All-Bran in Japan and Nutri-Grain in Australia. Snack brands in Asia Pacific include Special K bars, Nutri-Grain bars and Muesli bars.
In 2009, Kellogg reported revenues of $12.6 billion, a decline of 2%, and net income of $1.20 billion.
In 1894, the interruption in a Kellogg brothers' experiment leaving wheat exposed to the air overnight then flattened by a roller, resulted in the first flaked cereal. In 1898, the corn flake was born through several of the Kellogg brother's experiments. When acceptance of the cereal was found to be limited, Kellogg replaced the original ingredient of whole kernel with the heart of the corn and malt flavoring.
In 1906, W. K. Kellogg becomes general manager of the Sanitas Nut Food Company, selling cereal products to former sanitarium patients. Production of Kellogg's Corn Flakes would begin that year at W.K. Kellogg's newly formed Battle Creek Toasted Corn Flakes Company. The company would expand internationally in 1914 by selling Kellogg's Corn Flakes in Canada.
The Battle Creek Toasted Corn Flakes Company was renamed Kellogg Company in 1922 and sales began in Great Britain.
Kellogg's Pop Tarts toaster pastries were introduced in 1964.
The company made its biggest acquisition when it acquired Keebler Food in March, 2001.
- Annual Incentive Bonus Plan
Updated February 4, 2010