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Heelys

Maker of athletic shoes with a wheel built in.

Headquarters:
3200 Belmeade Drive, Suite 100
Carrollton, TX 75006
Employees: 51
CEO: Thomas Hansen
Stock Symbol: HLYS

Website: http://www.heelys.com

Career Site

Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS brand worldwide. The company's shoes are on sale in 50 countries worldwide.

The Company's primary product line are shoes that roll -- footwear that incorporates a stealth, removable wheel in the heel. HEELYS patented footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS wheeled footwear into street footwear by removing the wheel. HEELYS wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products. Heelys, Inc. also designs and markets lines of apparel, protective gear, and accessories.

The shoes are worn mostly by kids and have been criticized over their safety. Some locations like schools and malls have banned their use.

Heelys are available in sporting goods and sports specialty stores nationwide and in 50 countries around the world. The shoes are priced between $50-$100 per pair.

In fiscal 2009, the company reported sales of $43.8 million, down from $70.7 million from the year before. The company had a net loss of $5.1 million.

History

Roger Adams started Heelys in December 2000. He introduced them at a trade show and they sold out in a few hours.

The company went public in 2006.

Updated August 26, 2010