Maker of athletic
shoes with a wheel built in.
3200 Belmeade Drive, Suite 100
Carrollton, TX 75006
CEO: Thomas Hansen
Stock Symbol: HLYS
Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS brand worldwide. The company's shoes are on sale in 50 countries worldwide.
The Company's primary product line are
shoes that roll -- footwear that incorporates a stealth, removable
wheel in the heel. HEELYS patented footwear allows the user to
seamlessly transition from walking or running to skating by shifting
weight to the heel. Users can transform HEELYS wheeled footwear
into street footwear by removing the wheel. HEELYS wheeled footwear
provides users with a unique combination of fun and style that
differentiates it from other footwear and wheeled sports products.
Heelys, Inc. also designs and markets lines of apparel, protective
gear, and accessories.
The shoes are worn mostly by kids and have
been criticized over their safety. Some locations like schools
and malls have banned their use.
Heelys are available in sporting goods
and sports specialty stores nationwide and in 50 countries around
the world. The shoes are priced between $50-$100 per pair.
In fiscal 2009, the company reported sales of $43.8 million, down from $70.7 million from the year before. The company had a net loss of $5.1 million.
Roger Adams started Heelys in December
2000. He introduced them at a trade show and they sold out in
a few hours.
The company went public in 2006.
Updated August 26, 2010