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The world's best-known motorcycle company.

3700 W. Juneau Avenue
Milwaukee, WI 53208
Employees: 6,000
CEO: Keith Wandell
Stock Symbol: HOG

Website: http://www.harley-davidson.com

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Harley-Davidson Motor Company is the world's best-known motorcycle maker. It is the only major U.S.-based motorcycle company and produces heavyweight motorcycles along with a complete line of motorcycle parts, accessories, apparel, and general merchandise.

Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.

Harley-Davidson dealers sold 267,999 new Harley-Davidson motorcycles worldwide in 2014, up 2.7 percent compared to 260,839 motorcycles in 2013. Retail unit sales were up 1.3 percent in the U.S., 11.8 percent in the Asia Pacific region, 6.4 percent in the EMEA region, 2.1 percent in the Latin America region and down 10.8 percent in Canada compared to full-year 2013.

In 2014, the company reported total revenues of $6.23 billion, up from $5.9 billion, and net income of $844.6 million.

Worldwide retail sales of new Harley-Davidson motorcycles grew 2.8 percent in the fourth quarter and 2.7 percent for the full year compared to the year-ago periods, driven by strong international sales -- up 9.2 percent in the fourth quarter and 5.4 percent for the full year.

The company has cut jobs and closed factories over the past several years due to declining sales.

Matt Levatich has been named new CEO of the company to replace retiring Keith Wandell on May 1, 2015.


In 1901, William S. Harley, age 21, completed a blueprint drawing of an engine designed to fit into a bicycle. In 1903, Harley and Arthur Davidson make available to the public the first production Harley-Davidson motorcycle. The bike was built to be a racer, with a 3-1/8 inch bore and 3-1/2 inch stroke. The factory in which they worked was a 10 x 15-foot wooden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door. Arthur's brother Walter later joins their efforts.

Also in 1903, the first Harley-Davidson Dealer, C.H. Lang of Chicago, IL, opens for business and sells one of the first three production Harley-Davidson motorcycles ever made.

By 1907, William A. Davidson, brother to Arthur and Walter Davidson, quits his job as tool foreman for the Milwaukee Road railroad and joins the Motor Company.

Harley-Davidson Motor Company is incorporated on September 17th. The stock is split four ways between the four founders, and staff size has more than doubled from the previous year to eighteen employees. Factory size is doubled as well. Dealer recruitment begins, targeting the New England region.

In 1910, the famed "Bar & Shield" logo is used for the first time. It is trademarked at the U.S. Patent office one year later.

The company would see huge growth during WWI and one-third of its bikes would be sold to the military.

Harley-Davidson stock would be listed on the NYSE in 1987.

The company once tried to patent the roaring sounds made by its engines but abandoned the attempt in 2000.

Buell Motorcycle Company, a Harley subsidiary that produced sport motorcycles, closed on October 30, 2009.


- Comprehensive medical, dental, vision plans
- 401(k) plan
- Pension plan
- Life insurance
- Long-term and short-term disability insurance
- Long-term care insurance
- Tuition reimbursement
- Employee and family assistance program
- Adoption benefit
- Employee purchase plan
- Computer purchase program
- Employee stock purchase plan
- Paid holidays and vacation
- Group auto, homeowner's and renter's insurance

Updated February 10, 2015