Gawker Media
Headquarters:
210 Elizabeth St.
New York, NY 10012
Employees: 260+
CEO: Nick Denton
Website: http://www.gawker.com
Privately held
Gawker Media operates a network of blogs -- daily updated pages of links and gossip about specific topics.
The company's flagship site is Gawker.com. The site was originally focused on Manhattan news and media gossip but has broadened its coverage in order to attract a wider audience.
Sites covering Silicon Valley (ValleyWag) and the Los Angeles entertainment industry (Defamer) were folded into the main Gawker site in 2008.
Other sites operated by Gawker Media include:
Kotaku - covering the video game industry
DeadSpin - news and gossip about the sports world
Gizmodo - news about gadgets and tech devices
Jalopnik - news about cars
Jezebel - a blog for women devoted to celebrity, fashion and gossip
Lifehacker - tips and info about getting things done
io9 - covers sci-fi shows and movies
Gawker was founded in 2002 by British journalist Nick Denton. The sites generate revenue entirely from advertising.
Bloggers for Gawker sites are paid a base salary and a bonus on the number of pageviews each post generates.
The NY Times reported that Gawker Media generated $45 million in ad revenue in 2014 and a profit of $7 million.
In April 2008, Gawker Media sold three blogs -- Wonkette, Idolator and GridSkipper in three separate transactions.
Gawker had a once controversial feature called Gawker Stalker that allowed users to send tips on where they spotted celebrities. This is no longer updated on the site.
Employees at Gawker voted to unionize in April 2015, becoming the first digital media company to have a union.
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