Crocs
Footwear
Maker of outdoor shoes.
Headquarters:
6273 Monarch Park Place
Niwot, CO 80503
Employees: 5,300
CEO: Ronald Snyder
Stock Symbol: CROX
Website:
http://www.crocs.com
Career
Site
Crocs is a designer, manufacturer and marketer of footwear for
men, women and children under the Crocs brand. All of the company's
shoes use proprietary closed-cell resin material, which offers
comfort and functionality.
The proprietary closed-cell resin, called
Croslite, enables Crocs to produce a soft and lightweight,
non-marking, slip and odor-resistant shoe. These properties make
Crocs footwear ideal for casual wear and for recreational
uses such as boating, hiking, fishing or gardening, and have
enabled the company to successfully market products to a broad
range of consumers.
Crocs offers over 250 styles at affordable
prices ranging from $29.99 to $59.99.
Crocs are currently sold through traditional
footwear channels, including specialty footwear stores such as
Brown's Shoe Fit and Journeys, sporting goods and outdoor retailers
such as The Sports Authority, Dick's Sporting Goods, REI, Bass
Pro Shops and West Marine, and department stores, including Dillard's,
Nordstrom and Von Maur. Products are available in over 6,000
stores in the U.S. and 90 countries.
Crocs reported record revenues in 2007
of $847.4 million and net income of $168.2 million.
The company said it would lower revenue
forecasts for 2008. It also announced plans to close its Canadian
manufacturing operations in order to consolidate production at
its lower cost Company-owned and third-party facilities.
History
The company was started when three Boulder,
CO based founders decided to develop and market an innovative
type of footware called Crocs shoes
Originally intended as a boating/outdoor shoe because of its
slip-resistant, non-marking sole. By 2003 Crocs had become a
bona-fide phenomenon, universally accepted as an all purpose
shoe for comfort and fashion.
From 2003-2004 Crocs focused on accommodating fast growth while
maintaining control. The company expanded its product line, added warehouses
and shipping programs for speedy assembly and delivery,
hired a senior management team and acquired Foam Creations.
The company went public on Nasdaq in February
2006.
In 2006, the company acquired Jibbitz LLC,
a unique accessory brand with colorful snap-on products specifically
suited for Crocs shoes. Today, more than 1,600 Jibbitz designs
are available to consumers for personalizing and customizing
their Crocs footwear.
Updated June 22, 2008
|