Maker of luxury automobiles and motorcycles.
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07675
Employees 100,000 worldwide
U.S. CEO: Ludwig Willisch
Division of Germany's BMW Group
BMW is known as one of the world's best
auto makers with luxury sedans, SUVs and sports cars under the
BMW, MINI and Rolls-Royce brands. Global headquarters are in
The total number of BMW, MINI and Rolls-Royce brand cars delivered to customers in 2011 increased by 14.2% to a new record figure of 1,668,982 vehicles (2010: 1,461,166 vehicles).
The BMW brand set a new sales volume record in 2011, registering a 12.8% rise to 1,380,384 vehicles (2010: 1,224,280 vehicles).
Sales volume in North America rose by 14.4% to 341,345 vehicles, including 306,349 vehicles sold in the USA (+14.9%).
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X6 Sports Activity Vehicles.
The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 90 MINI passenger car dealers, and 31 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Its Eastern Regional Headquarters and Technical Training Center is located in Woodcliff Lake, NJ. A Vehicle Preparation Center is in Port Jersey, NJ and a Regional Distribution Center is in Nazareth, PA.
BMW cars in the U.S. are priced from $35,000 to over $100,000.
BMW is short for Bavarian Motor Works.
BMW was founded by Karl Friedrich Rapp
in October 1916, originally as a manufacturer of aircraft engines.
The company built its first plant in the U.S. in 1994 in Spartansburg, SC to make the Z3 roadster.
Updated November 1, 2012