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Blue Nile

Online retailer of diamonds and jewelry.

Headquarters:
705 Fifth Ave, Suite 900
Seattle, WA 98104
Employees: 161
CEO: Mark Vadon
Stock Symbol: NILE

Website: http://www.bluenile.com

Career Site

Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

Blue Nile has established some of the highest quality standards in the industry and provides consumers with in-depth educational materials and online tools that place consumers in control of the jewelry shopping process. The Blue Nile Web sites showcase thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail.

The company offers thousands of certified diamonds which can be used to create diamond engagement rings, earrings, and pendants. Every loose diamond sold by Blue Nile has been analyzed and graded by either the Gemological Institute of America (GIA) or the American Gem Society Laboratories (AGSL).

Blue Nile offers free FedEx overnight delivery for orders and free appraisals for diamonds worth more than $1,000. In addition to the U.S., Blue Nile operates sites for the U.K. and Canada.

In fiscal 2006, revenue was $251.6 million, up from $128.9 million the previous year. Net income was $13.0 million.

History

The business was incorporated in Delaware on March 18, 1999 as RockShop.com, Inc.

On May 21, 1999, the Company purchased certain assets of Williams & Son, Inc., a Seattle jeweler, including a website
established by that business. In June 1999, the company changed its name to Internet Diamonds, Inc.

In November 1999, the Blue Nile brand was launched and the company's name was changed to Blue Nile, Inc.

The company went public in 2004.

Updated December 1, 2007